Aeroplan | Air Canada Foundation | Journie

As the Lead Designer, I collaborated closely with our creative team to shape the direction of the Vancouver Christmas Market’s interior sponsor activations. These immersive, physical spaces were created to elevate the visibility of major partners such as Aeroplan, Air Canada Foundation, and Journie. Our design work extended beyond the market grounds—sponsor logos were featured across a wide-reaching media campaign that included 22 newsletters (reaching 236,000 recipients with 1.2M+ opens), and 397 media mentions, totaling over 39 million impressions. The campaign also had strong out-of-home visibility across 119 Lamar and Pattison transit placements, including buses, shelters, and billboards. From digital to print to physical installations, I led the design execution and coordinated asset production with the broader team. This was a truly collaborative effort, guided by our Creative Director’s vision and made possible through detailed planning, communication, and creative alignment.