Butterdome

My role was to lead and set up the re-design of the website, addressing usability challenges from previous years. We focused on surfacing key event details—dates, location, and hours—more clearly and intuitively for users. I also coordinated the media buy deliverables, tailoring each asset to its platform. The main piece was a Pattison billboard, which we refined from last year’s version to be clean abd readable from a distance. The goal: create brand awareness and let Albertans know—Butterdome is back. We refined our newsletter design and content strategy for 2025, resulting in a significantly higher open rate compared to the previous year—boosting engagement and overall event awareness.