Imagine is a Packaging Project for a fictional Shampoo Bar for kids. It is meant to encourage kids to take care of the planet while at the same time embrace self love! The packaging requirements were to avoid plastic by all means, and to have enough space for two shampoo bars. It needed to be visually appealing, fun and trustworthy. Imagine Packaging was printed and user-tested to ensure the functionality
CHALLENGES
CHALLENGES
The challenge faced was to create sustainable packaging that avoids plastic by all means. The die-lines needed to be folded in a way the product is protected and follows the safety requirements without any plastic. Even though it is a product for kids, the main target is women around 28-40 years old. The brand identity needed to build trust and stand out on the shelves of any store to encourage customers to look at the product.
SOLUTION
Competitor analysis made Imagine stand out. We are not a typical shampoo bar. There is a deep meaning behind the colourful packaging that embraces sustainability and self-love. Every kid is authentic and brave! The fun illustrations reflect the diversity and embrace uniqueness. The colour choice combined with the fonts allowed us to communicate the main goals: Fun and trustworthiness. This choice was to target both moms and their children. The plastic concern was solved with the die-lines, having a base and a lid. This gave them extra security to protect the shampoo bars and make the packaging different from what is already in the market.
